The days of in-store shopping have been challenged year after year due to the rising prevalence of immersive technology, which can be used to enhance the customer shopping experience.

Key takeaways:

  • Learn about the vast capabilities of immersive technology
  • How to use this tech to connect with your customer base and enhance their experience
  • How it’s moving into the shopping environment
  • Why working with the right product design engineer is vital

Different forms of immersive technology have found their way into many aspects of everyday life. From entertainment, shopping, education, and many other industries, these experiences are becoming highly common and popular, and therefore, expected. When you look at the tech from a business perspective, the applications are seemingly endless.

This concept is still new to some people, but the technology is expanding at a rapid pace. It helps to provide a more realistic and interactive experience when shopping for products or making use of a variety of services.

Data shows that providing customers with immersive experiences churns more engagement and overall satisfaction. For a business to accomplish this successfully, it requires collaboration with product design engineers who understand your vision. This article highlights its importance for your customers and how to find the right product design engineer for the job.

AR, VR, MR, and ER

When bearing customers in mind, you have a few different options to choose from, and one of the most obvious and well known is augmented reality (AR).

Augmented reality (AR)

AR adds computer-generated objects into a real-world environment. It inserts perspective and visualization to products from multiple angles while offering a look at the scale of an item within a particular space.

Virtual reality (VR)

The use of VR requires headset technology, which adds a computer-generated environment to the real world. Instead of individual objects, your view is transformed into a whole new digital experience.

Mixed, or extended reality (MR)

AR and VR are known as the most common use cases, but there’s also MR, which combines elements of AR and VR tech into a single experience and offers a lot of adaptability. VR, MR and AR used together create what’s known as extended reality (ER).

Using these technologies in unique ways hels achieve a desired outcome to benefit both the customer and the business.

Immersive tech for product design

From a product design perspective, this tech provides an extremely creative space for engineers to work with. Some ideas include developing innovative training programs for a better learning experience, and even technical assistance to employees on the job.

The applications for product engineers are quite substantial. Other possibilities that can be considered use more “hands-on” 3D designs. This includes helpful tools for visual analysis, or even blending it with physical components for manufacturing, construction, installations, and much more.

Enhancing the customer’s shopping experience

Although the technology existed before Covid-19, the pandemic accelerated the adoption of immersive tech. Many methods can be used to utilize it to benefit the customer’s shopping experience and connect with them on a more personal level

Companies like IKEA and Nike adopted the tech and applied it to their shopping experience in more ways than one. One of its primary selling points is the limitations it can overcome regarding the in-store shopping experience.

Some people are unable to enjoy physical shopping, while others would rather avoid it entirely. Technology has created an era where many aspects of shopping and entertainment can be accomplished at home, and new tech can help take it to stellar heights, with its vast business benefits. Companies can utilize them in various capacities.

3 ways businesses can benefit from immersive tech

Depending on your business model, experiences can be integrated in many unique ways to fit your customers’ needs. Businesses can benefit from multiple angles, as the technology can engage customers while helping drive sales and retention.

Interactive navigation

Even if in-store shopping has been greatly affected by the pandemic, it still remains relevant, especially since the world has opened back up again. Immersive tech can be used for in-store navigation, which helps customers find what they’re looking for with more efficiency and detail.

Real-time experiences with products

Over the years, shopping online has posed some challenges, as it can be hard to get a realistic look at what you’re buying. This has led to a lot of returns or upset customers because what they received wasn’t exactly what they were hoping for. The use of AR tech has helped with this issue immensely, as it gives shoppers the ability to look at a product from every possible angle before committing to a purchase, reducing the amount of product returns and increasing customer satisfaction.

Driving engagement from customers

Whether you’re looking to release a new product or drive customer interest to a new store or event, immersive tech can help more people get involved. Augmented, virtual, and mixed reality can all offer a focus on improved experiences, and companies can customize them with ease and for multiple uses.

The technology can be adapted to the needs of essentially any kind of business and customer base while improving business growth.

Your company’s product design specialists know what they’re doing and have great ideas, but working with the right product design engineers is vital for successful implementation. It’s also helpful to have an “outsider” perspective.

Working with those who understand your needs

Shockoe’s expertise is product design engineering, but we can do more when developing an immersive experience for your business. We have a detailed and extensive track record, as our previous projects span many different types of companies and applications. Review Shockoe’s case studies for more information.

Contact us to learn more.