Mobile marketing has become an indispensable digital component for businesses that want to remain relevant in today’s market demands and economy. Here’s how to stay competitive with mobile marketing:
Key takeaways:
- More than half of website traffic today comes from mobile devices.
- Mobile marketing drives conversions, revenue, brand value, and business growth.
- It provides wider reach and accessibility, location-specific and omnichannel marketing, plus is more cost-effective than traditional strategies.
- You can get the most out of mobile marketing by:
- Choosing the right mix of strategies for your needs.
- Optimizing your budget.
- Making your website and mobile app intuitive and responsive.
Did you know that 58.33% of all website traffic during the first quarter of 2023 came from mobile devices? Mobile isn’t just the future – it’s the present. Today, over 85% of Americans own a smartphone, and most , if not all, use their mobile devices to access the internet.
As this trend unfolds, online brick-and-mortar businesses must fine-tune their digital marketing strategies by focusing on mobile to stay relevant and competitive.
This article explores mobile marketing, its benefits, and how businesses can drive sales and brand value through mobile devices. Let’s dive in.
What is mobile marketing?
Mobile marketing involves connecting and engaging with customers through portable, handheld devices like smartphones, tablets, and smartwatches to drive conversions, revenue, brand value, and business growth. This strategy helps you reach customers via mobile apps, websites, email, in-game marketing, QR codes, push notifications, and other digital mediums.
Advantages of mobile marketing
Integrating mobile marketing into your business strategy can help you reap the following benefits:
Wider reach and accessibility
Mobile marketing opens your business to a global audience, allowing you to reach them anywhere and anytime on their devices. Mobile content can quickly go viral because of its shareability. Once a person shares an interesting post about your business or product, it can create a chain reaction and multiply your customer reach within a few hours at no additional cost.
Going mobile lets you get your message out instantly and receive immediate feedback since people frequently use and check their mobile devices.
Location-specific marketing
You can leverage geo-targeting, hyperlocal marketing, and other location-based marketing techniques to provide customers with relevant ads based on their region, habits, and preferences.
For example, geofencing, one of the most dynamic and widely used location-targeting strategies, lets you create a virtual perimeter around specific areas and trigger notifications on users when they visit them.
This means you can reach customers at the right time and place – where and when they’re most likely to act on a prompt with the right messaging, resulting in higher click-through and conversion rates.
What’s good about location-based marketing is that it works for all companies and industries. Moreover, you can apply it to areas of varying sizes – from small buildings to entire cities.
Multiple marketing channels
There are many ways to reach potential and existing customers within a single device through mobile marketing. Currently, some of the most popular channel’s businesses use to drive sales and brand value are SMS marketing, websites, mobile apps, in-app ads, QR codes, and push notifications. However, depending on your goals and target audience, you may choose other less popular (but equally effective) options.
Cost-effectiveness
Going mobile helps you strategically reduce costs and free up financial resources for mission-critical objectives without compromising customer reach. This comes down to several factors:
- It’s easy to create mobile content due to its inherently simple nature.
- You can repurpose existing content and optimize it for mobile without starting from scratch.
- There’s more flexibility when choosing suitable channels and ad formats for your budget. Some of the most affordable marketing channels today are exclusively for mobile.
- Precise targeting lets you focus on the right audience segments, eliminating waste in ad spend.
These benefits make mobile marketing ideal if you’re looking for a better ROI than outdoor advertising, print, TV, or any other traditional strategy.
3 steps to increase sales and enhance brand value through mobile devices
Here are three valuable and effective tips for your mobile marketing journey:
1. Choose the right mobile marketing strategies for your needs
The best strategy depends on your business model, needs, goals, and where and when you want to reach your target audience.
Therefore, you should start by evaluating your marketing goals and objectives and how existing channels are helping you reach them. This will help you discover some gaps you can fill using mobile marketing.
Next, build comprehensive buyer personas and identify how, where, and when your target customers use their mobile phones. How much time do they spend on their smartphones each day on average? Are they at home or on the go? Are they online because they’re bored, looking for entertainment, or want to fulfill an urgent need?
Considering these and other relevant questions can help you determine the most effective and easy-to-implement mobile marketing strategies for your target audience.
2. Make the most of your budget
While mobile marketing is cost-effective, you should consider the best way to optimize your budget.
Usually, the best approach is to combine advanced strategies with low-cost channels like SMS marketing and free ones like adding or claiming your business profile on Google and other location-based directories.
Additionally, consider leveraging the available information to hone in on precise targeting and personalization, reduce ad spend, maximize sales, and boost ROI. These considerations will help you make the most of your budget and grow your business sustainably.
3. Optimize your mobile app and website
The quickest way to streamline mobile marketing is by making what you’re already doing mobile-friendly.
For most businesses, this means improving the responsiveness of their mobile apps and websites for a more seamless user experience. Making these channels easy to navigate can drive conversions and get the ball rolling.
For example, a mobile-friendly theme, menu, and buttons can give users an easy time, encouraging them to engage longer with your brand. On the other hand, short and simple, but compelling content and messaging can grab users’ attention and motivate them to take the desired action sooner.
Other useful ways to optimize your website or mobile app include the following:
- Using the correct scroll length, text, and photo sizes
- Incorporating a search function for immediate, custom results
- Customizing the user interface for different-sized mobile screens
- Delivering early CTAs and providing user-friendly forms
- Using a simple, minimalistic design to improve UX and shorten load times
Remember, your mobile app or website should help users access information and solve their problems as quickly as possible – not get in their way.
Get mobile-ready with Shockoe
Mobile marketing is the wave of the future. It is powerful, inexpensive, and easy to incorporate. With the right mix of strategies, you can reach your customers anywhere, at any time, with highly personalized, contextual, and relevant marketing content.
If you’re looking to use mobile marketing for your business, consider partnering with Shockoe. We can help you stay competitive by driving more targeted leads to your business and improving your brand positioning. Get in touch with our experts today to learn more.