The corporate world is undergoing several changes with numerous technological advancements.
Develop brand experiences with augmented reality (AR) to deliver an unmatched personalized and memorable experience.
Key takeaways:
- The current climate of brand experiences and what customers are looking for
- Learn about the opportunities and advantages of AR
- Dive into AR examples and use cases
- Benefits of AR-driven brand experiences for customer interaction
- Work with AR experts to develop immersive experiences that drive results
It’s understandable to want to dive headfirst into augmented reality technology, but as a business, a few considerations need to come first. The development of brand experience with AR shouldn’t be rushed, as you want to make sure it connects with your customer base. When you start with AR, tech should act as a launch pad for future developments, giving you a good starting point to build.
Undoubtedly, augmented reality can benefit your business in more ways than one, but immersive experiences require a nuance that caters to the customer’s needs. Augmented reality tech allows companies to create highly personalized customer experiences while providing more efficient access to products and services.
As AR develops over the years, technology has become highly adaptable and accessible from a development standpoint. Businesses can use it to grow and connect deeper with their customer base while increasing sales. In this article, you’ll get an overview of how you can develop customizable experiences with the help of augmented reality.
Opportunities on the horizon
Business growth and sales are merely surface-level benefits of integrating immersive experiences for customers. AR has the potential to offer much more than that, considering how flexible the technology has proven to be throughout the years.
Some of the core benefits AR can offer include:
- Increase customer engagement
- Boost brand loyalty
- Outstanding marketing tool
- Provide customers with a memorable and interactive experience
- Deliver a customization facet that customers can take into their own hands
If you’re looking to take advantage of all these benefits, don’t forget that you can heavily customize AR to your brand’s needs. You can find a few case studies highlighting different use cases in Shockoe’s portfolio, as the company has extensive experience developing immersive experiences for many organizations.
Businesses within many unique industries worldwide are utilizing AR in ways that benefit the focus of their brand while enhancing customer interaction. Regardless of how you implement AR, there’s substantial long-term upside for your organization’s growth and the benefit of new and existing customers.
Use cases for brand experiences with AR
Whether your business is in retail, manufacturing, or home furnishings, AR tech has plenty to offer, no matter what industry you work in. Even if many organizations are just now discovering technology, it’s quickly finding its way into the corporate world day by day.
Below are a few examples of organizations that have implemented brand experiences with AR in their unique ways and succeed.
1. Google Lens
With Google Lens, users can translate and identify objects in real-life environments. AR technology allows users to scan products, sort through product reviews, compare prices, and more. The technology also allows other brands to participate by creating ads and promotions within this AR space. You should notice that some identifications may not be 100% accurate, but it’s a revolutionary approach with customizable experiences, nonetheless.
2. Houzz
Focusing primarily on customer reach and sales, Houzz has implemented AR to help customers visualize products. Users can get a more detailed look at various products and how they would look inside their homes. This helps to increase engagement, and the company’s My Room 3D tool generated data that showed customers who used it were 11 times more likely to buy a product.
3. UPS Mobile
UPS’ mobile application utilizes AR technology to help customers scan package details. When using the app, customers can scan a package, and the app will automatically input package dimensions, saving the user a lot of time and frustration.
You can be sure that this is merely a gist of what’s possible with AR tech, and companies across the globe are catering it to the needs of their customers. No matter the industry, AR offers multiple ways it can benefit the customer experience and the organization’s growth.
How you decide to utilize AR for your brand experience is up to you. It’s crucial to consider your customer’s needs and how you’d like them to engage with your brand, products, and any other offerings that can benefit your experience with AR. You can expect benefits like better customer engagement, retention, increased sales, brand loyalty, and much more.
The best route to handling development
To guarantee your brand experience is a success, you’ll want to ensure development is handled by the experts. Developing a customizable experience with augmented reality comes with numerous considerations.
You can get the expert help you need by working with Shockoe, as this comes with years of experience handling AR experiences in many different industries. Those looking for proof of such experience can find detailed overviews across Shockoe’s numerous case studies. You can also get in touch for more clarification on how Shockoe can help bring your AR vision to life.