Offering your customers, a brand experience they’ll never forget comes with a few considerations. Reaching that point requires A/B testing and an immersive experience they can enjoy.
With the help of A/B testing and immersive experiences like augmented reality, you can leave a lasting impact on your customer base.
- Learn about the importance of creating a memorable brand experience
- Get a breakdown of A/B testing and its importance
- Incorporate A/B tests to determine better brand experiences
- How augmented reality takes immersive experiences to the next level
- Reviewing success metrics and growth strategies to refine your approach
A marketing technique that isn’t necessarily new but still highly viable, A/B testing entails comparing two different marketing techniques to see which performs better. A/B testing isn’t a one-time process; you can utilize it repeatedly until the marketing technique is refined.
Regarding brand experiences, A/B testing is a core part of creating an experience that’ll resonate with a customer base. You should note that this technique isn’t a rushed process, it requires a bit to determine which marketing method performs the best. The test will also provide a statistical analysis of the results, giving marketers and business owners a detailed view of why one test performed better.
Regarding the immersive experiences brands provide, many companies are looking to test how you can implement augmented reality (AR). Considering the adaptable nature of such technology, business owners and marketers are deploying A/B tests to see where AR works best to deliver a memorable brand experience.
A/B testing at a glance
You can use This marketing technique in many different aspects of crafting a brand experience. From websites, applications, ads, services, and more, A/B tests are essential to improving how customers receive the experience you want to provide.
It’s important to know that there are multiple types of A/B tests, some of these include the following:
- Standard A/B testing
- Multivariate tests
- Split tests
- Redirect tests
With current technology, you can customize A/B tests to include a wide variety of parameters to help focus on a specific outcome. Aside from improving the customer experience, these tests can also optimize conversion rates to help increase profits in the long term.
For an A/B test to provide accurate and valuable results, there are times when additional information is required. Supplementing parameters of A/B tests with information like session recording, web analytics, and client feedback can help the tests churn more accurate and actionable results.
Use A/B testing to improve your brand experience
Although A/B testing is commonly discussed solely from a marketing standpoint, that isn’t the only application you should be considering. If you’re looking to create a brand experience with the help of augmented reality, you’ll need to run a few A/B tests to see what works best for your customers.
Once again, this might take some time as you could encounter multiple test runs that don’t really hit the market you’re looking for. Nevertheless, AR tech has a way of selling itself as many people are still new to it, but you want to ensure the benefits of your efforts make their way back to the business.
ROI shouldn’t be your only focus when creating an immersive experience, but it’s still essential. A/B testing helps businesses determine what kind of brand experience works best and which is the most profitable for your business. You can find a few examples of unique brand experiences by reviewing the various projects Shockoe has participated in over the years.
Use cases of implementing AR
the augmented reality market size in North America alone is on track to reach nearly $98 billion by 2028. This data comes from widespread news about the technology and its current adoption rate. Many well-known brands worldwide have incorporated AR into various brand experiences, and you can find a few examples in brief detail down below.
To give customers a more interactive experience with how shoes would look on their feet, Adidas implemented augmented reality into their iOS app. Now, customers can preview better quality shoes and get a better view of how they’d look on their feet. Not only does this help to increase sales, but it allows customers to see how shoes would look alongside other aspects of their outfits.
Gamification is a big part of AR tech, and Acura took full advantage of this to create an engaging brand experience. With the help of AR, existing and potential customers can make use of a virtual test drive of different Acura car models. This gamified approach is fun for customers and helps sell more vehicles by providing a more efficient, detailed, and interactive experience, no matter the customer’s location.
Easily one of the biggest furniture retailers in the world, IKEA knew precisely how to implement AR to improve the customer experience. The company developed its IKEA Studio App, which lets customers use AR to showcase different products in their homes. Offering time-efficiency and detailed models of their products, it also helps customers get an idea of the size, shape, and look of products within their space.
The list goes on from here as many companies catch wind of the benefits that AR tech has to offer. However, it’s crucial to consider that these organizations didn’t jump into AR without going through some A/B testing first.
Over time, they discovered how to use AR to benefit the company and its customer base. If you’re looking to create a similar brand experience, you’ll want to work with experts who understand the development that goes into such a project.
Considering development, success metrics, and growth strategies
You’ll find many nuances in A/B testing and developing immersive experiences. This method will also provide insight into success metrics, which will help you create more effective growth strategies.
This article provides a comprehensive take on the topic, but to be successful with this tech, development is a key component of the process. Shockoe is not only well-versed in many forms of product development, but they boast extensive knowledge in immersive experiences and technology like augmented reality.
You can take a look at the numerous case studies on Shockoe’s website that focus on a similar approach to the details covered in this article. Of course, don’t hesitate to reach out if you have any questions or want to explore how Shockoe can aid your company in creating an immersive brand experience.