App Strategy

Define Your Needs & Plan

At Shockoe, strategy sets us apart. Our entire team is focused on creating outcomes, not just outputs for our clients.

For us, that means taking a holistic view of your challenges and opportunities and crafting the right tailored solution for you and your company.

Define & Plan

What is App Strategy?

App strategy starts off the process by defining the project, identifying the stakeholders, and creating a project plan. Through research, planning, and analytics we can lay the foundation for what’s to become your game-changing digital solution. Without a thoughtful intentional app or product strategy process, we know digital solutions can’t succeed, that’s why we see it as a key layer in everything we create.



Define your project scope. This includes the directional goals, features, and functionalities of the project.


Identify the stakeholders. Who is leading the project, product, design, and tech throughout?  


Plan how it’s all getting done. What’s the timeline & budget? Create a project plan that encompasses all parts of the strategy.

Do You Need to Invest in Strategy?

Making a strong investment in strategy is vital to laying the foundation for the success of your digital solutions. Without a robust plan in place and research to back it up, it’s hard to know you’re on the right path and that your investment will pay off. While taking the time to lay out a strategy may not seem as flashy as other aspects of a digital solution, it’s paramount to its success. 

At Shockoe, our product strategy can be seen throughout the development process, from start to finish our team of strategists is involved in your digital solution development to ensure it’s on track. We see this as a critical element to every project, building a foundation for why the solution is needed, what it can accomplish, and who it will impact are key to our award-winning work.

market research

Shockoe’s Approach to Market Research

We begin our process with the discovery phase. During the discovery phase, we focus on market research. Because your digital solution doesn’t exist in a vacuum, we use market research to shape our understanding of your new digital innovation opportunities. This ensures we create a clear roadmap to meet your goals and help you stand out from your competitors while exceeding your users’ expectations. 

Our team completes a deep dive into your competitors and their solutions, lessons learned and takeaways from across industries’ best-in-class solutions, and feedback from your consumers and internal stakeholders to see what makes an impactful solution. When our team finishes this phase, we’ll compile this research and let it guide the roadmap we create for your digital product moving forward.

Roadmapping in App Strategy

Building on our market research the Shockoe team creates a tailored product roadmap to meet your goals and metrics. Your custom roadmap becomes the center of our product development process, identifying the features we recommend investing in, and why. These features are backed by our research, meaning the innovations you invest in will pay off well into the future. 

We believe nothing should be done without purpose, and using our strategy throughout the development process means each choice and decision is backed by our insights and knowledge.

roadmapping in product strategy
How Analytics and Insights Impact Your Product Strategy

Impact of Analytics & Insights on App Strategy

Nothing we create at Shockoe is without analytics, without them you’ll never effectively measure impact. Our product strategy team oversees analytics for each of our clients, together we’ll create the dashboards you’ll need to measure your project’s success. Dashboards are a great way to visually convey information to internal stakeholders and highlight the benefits and impact a digital investment has had. We’ll help you interpret the data and adapt your existing solutions to get you the results you need now and into the future, our team will be with you every step of the way to ensure your digital product performs the way we intend. 

Mobile app development is always changing, but with the right analytics in place, you’ll have the insights necessary to stay ahead of the competition and continue to meet your users’ expectations.


App Strategy

PGA Tour Mobile App

The PGA Tour needed an app redo. It was not the experience fans expected. So, they turned to Shockoe.

Together, we worked to understand the goals of a refreshed mobile app and how to align it with the PGA Tour’s brand values and standards.

Check out the PGA Tour case study to learn more about how our app strategy increased their daily and weekly active users.

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See the other companies we’ve helped:

What Sets Shockoe Apart?

At Shockoe, we’ve spent over 12 years crafting the future of digital with measurable impact. Our team of strategists has years of experience guiding organizations across industries to find meaningful measurable solutions for their business. They’re leaders in their space, sharing their expertise with peers and leaders at industry events and conferences.

As part of our larger team of innovators, Shockoe’s strategists work hand in hand with our designers and developers to ensure each solution is crafted with product strategy in mind. With a foundation in strategy, our award-winning solutions deliver on the needs of our clients and help pave the way for a more predictive, immersive, and connected future.

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Let's define, identify, and plan your app strategy.