App Analytics & Insights
Define Goals & Measure
We provide a deeper understanding of analytics because they are crucial to success. Analytics provide meaningful insights about your product and users, and how we can align their behaviors to business goals.
Goals & Measurement
What is App Analytics & Insights
App analytics and insights provide you with a comprehensive view of the usage, marketing, and operations of your app. At Shockoe, our team is uniquely positioned to guide your product all the way from developing a vision through understanding the impact and evaluating it over time.
MEASURE
A vital part of post-release is measuring the apps success to see what is working, what isn’t, and what can be improved.
ASSESS
Assess the metrics. Analyze the insights. And discuss with your product team what you are seeing and what you are wanting to see.
IMPROVE
With your ideas on how to optimize your current product, start the process over, focused on the features & functionalities you’re ready to improve.
Defining Goals & How to Track
During the discovery phase, we work with clients and their users to understand what success looks like, define measurable goals for the product, and set up the mechanisms to collect the necessary data across all digital channels or platforms.
We used customer feedback to build on Dominion Energy’s existing tools to create an app for customers to stay in the know.
Report & Analyze in Meaningful Ways
After implementation, we begin reporting the key metrics and analyzing the results. More than just custom dashboards and visualizations, our aim is to find the real story in the data with insights like feature retention, time between tasks, and segment analysis.
JB Hunt’s drivers needed an app that gave them critical information, from mileage to truck location for pickup. So we built an app that did that and more.
Collaborate with Stakeholders
Product management decisions should be informed by data and insights. We collaborate with stakeholders, designers, and engineers to decide how to improve the product based on the results we see.
When we created the Slora app for Globalvia we kept the driver in mind, putting as much information as possible at their fingertips.
App Analytics & Insights
PGA Tour Mobile App
The PGA Tour needed an app redo. It was not the experience fans expected. So, they turned to Shockoe.
Together, we worked to understand the goals of a refreshed mobile app and how to align it with the PGA Tour’s brand values and standards.
Check out the PGA Tour case study to learn more about how our app strategy increased their daily and weekly active users.
See the other companies we’ve helped:
What Sets Shockoe Apart?
At Shockoe, we’ve spent over 12 years crafting the future of digital with measurable impact. Our team of strategists has years of experience guiding organizations across industries to find meaningful measurable solutions for their business. They’re leaders in their space, sharing their expertise with peers and leaders at industry events and conferences.
As part of our larger team of innovators, Shockoe’s strategists work hand in hand with our designers and developers to ensure each solution is crafted with product strategy in mind. With a foundation in strategy, our award-winning solutions deliver on the needs of our clients and help pave the way for a more predictive, immersive, and connected future.