fidelización de clientes y marcas
7 Tips for Utilizing Amazon Alexa to Engage with Customers

7 Consejos para utilizar Amazon Alexa para relacionarse con los clientes

Amazon lanzó por primera vez el asistente virtual Alexa y el altavoz inteligente Echo a finales de 2014. Un asistente virtual en casa es una herramienta impresionante, pero crear una experiencia de usuario fluida con él puede ser un reto. Entonces, ¿cómo superan las empresas este reto? ¿Qué compromiso puede...

How to Engage Customers With QR Codes and Augmented Reality

Cómo atraer a los clientes con códigos QR y realidad aumentada

Cuando uno de nuestros clientes se acercó a nosotros con la idea de construir una aplicación de compromiso con el cliente totalmente nueva para sus tiendas de comestibles, nos entusiasmó. Su objetivo era crear una aplicación móvil que los clientes pudieran utilizar para conocer los productos, encontrarlos en el...

Effectively using AR for Brand Loyalty

Uso eficaz de la RA para la fidelización de la marca

Con el aumento de la integración de la RA en muchas aplicaciones móviles, estamos empezando a ver una clara delimitación entre lo que impulsa la lealtad significativa y duradera frente al disfrute momentáneo. Si bien es cierto que estos tipos de aplicaciones aumentadas generan un impulso momentáneo a la visibilidad y el tráfico de la marca...

eTail Round Two: Our Favorite Sessions in Review

eTail Round Two: Our Favorite Sessions in Review

For years, eTail has brought together the leaders of retail and technology. This year, we had the opportunity to hear the perspectives of some of the biggest names in retail, including CarMax, J. Jill, Chico’s, and Foot Locker. The topics included the latest in...

eTail Round Two: Our Favorite Sessions in Review

eTail East: Transformando el comercio minorista. Juntos

We're heading back to Boston! From August 19 - August 22, Shockoe will be attending and speaking at eTail East in Boston, Massachusetts.  About eTail eTail is where the top minds in retail meet, collaborate and learn about what's disrupting the industry today and...

Shoptalk 2019: It Takes More Than Tech

Shoptalk 2019: It Takes More Than Tech

As ten thousand people gathered in Las Vegas this year to talk about retail and e-commerce, Shockoe met with companies small and large to talk about one thing: how to make shopping better. A booming US economy has set a high bar for vendors and retailers to innovate —...

5 Mobile Experience Design Trends to Invest In

5 Mobile Experience Design Trends to Invest In

With new technology being rolled out regularly, designers have a fantastic opportunity to use new tools and methods to improve the products we create for mobile experiences. This is our time to marry content, personalization, voice interactions, micro-interactions,...

ShopTalk 2019 in Las Vegas

ShopTalk 2019 in Las Vegas

We are packing our bags and heading to Las Vegas! As we continue our campaign to connect more enterprise retailers with the right mobile strategy, we are excited to be able to meet with so many at Shoptalk; one of the premier retailing events to discuss everything...

8 Ways to drive Brand Loyalty with Authentic Mobile Communication

8 Ways to drive Brand Loyalty with Authentic Mobile Communication

As an extension of your brand, your mobile app should have its own distinct voice that communicates authentically with your consumers. Considering the major drivers of ‘how’ and ‘why’ consumers interact with your app will inform the most authentic way for your brand...

Welcome to Miami: Shockoe is going to Future Stores

Welcome to Miami: Shockoe is going to Future Stores

We've got our sunscreen packed and we're ready to lend our knowledge at Future Stores Miami by speaking and moderating on digital unification for retail customer experiences. Future Stores brings together retail executives from across the country to...

Designing for Brand Loyalty- The Best Approach to Mobile?

Designing for Brand Loyalty- The Best Approach to Mobile?

With the plethora of mobile apps available, most consumers assume that their preferred brands have one available. A recent study found that 57% of consumers want to interact through mobile with brands to which they’re loyal. This has some big implications about how...

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