Consumers engage with your business through a number of channels, from your social channels and website to your brick-and-mortar store. One way to stand out and deliver a tailored experience is with impactful and intuitive mobile solutions that connect consumers to your brand.
While brands big and small have invested in apps you can stand out with the right strategies and experiences that amplify your existing brand. Whether you’re just launching a new mobile app, or considering updates to an existing customer app consider these three ways to make a change:
Your stores have worked hard to create a recognizable brand that aligns with your business vision, goals, and customers. Your mobile app, website, and any other digital platforms should amplify the brand you’ve already put in place, instead of trying to force a white-label interface to work with your unique brand. Using custom digital solutions instead of off-the-shelf options means your user experience will be recognizable to your shoppers whether they are on a digital platform or in your store. That’s why Throne turned to Shockoe for a tailored solution that matched its overall customer experience.
You’re updating your app because you need to reach your business goals. That’s where the right metrics come in. Creating measurable digital solutions is at the heart of what our team does, and it ensures you see the return you need from your app. Not only are metrics important for your business, they can help you flag potential customer challenges. For example, Pet Paradise knew from its data that customers weren’t happy with its existing online booking service. Working with Shockoe the team defined its goals and created a mobile app that better met customer needs while reducing call volume.
Loyalty programs are a great way to reward app users for engaging with your company. But if your mobile app isn’t intuitive your loyalty program will get lost with the customers that matter. Winn-Dixie faced just that problem with a mobile app that left customers wanting more. Working quickly the Shockoe team launched an updated solution that moved the needle with shoppers and created a more intuitive and enjoyable shopping experience.
Updating your consumer app is a great way to reengage your users, and with the right partner, you can create the necessary changes that leave you with a better app and happier customers. At Shockoe we’ve worked in digital experiences for 12 years, creating the apps of the future today. When you’re ready to make a change contact our team to get started.
