Part one of the Haptic Feedback series on product strategy began a discussion on what product strategy is, and the role it plays in successful digital solutions. Returning for part two, members of Shockoe’s product strategy team Chandler Tyler, Mason Brown, and Toz Grewal dove into what makes Shockoe’s approach different.
The panel started by stressing the importance of collaboration, both internally and externally. “We get to work very closely with people both at Shockoe and with our clients to really gain different perspectives on what product development means for different roles,” said Chandler. From a strategy perspective, this communication across teams and with clients means Shockoe has a unique view of the whole digital landscape, across verticals, spotting similar problems and bringing unique solutions to meet client goals.
When working with clients, Shockoe’s product strategy begins even before a project starts. Early discussions mean the team can pinpoint important elements and integrate the client from the beginning. In Toz’s opinion, this frequent client communication is key “the client feedback and the client response is a persistent aspect of what informs everything that we do, it’s foundational to how we approach that problem.”
Shockoe’s product strategy team sees themselves as an unbiased third-party partner who can help clients see their technology solutions from a new angle. By asking questions, even ones that may seem obvious, the team is able to provide insights and guidance that drive measurable change.
And internally at Shockoe cross-functional teams set strategy apart, allowing an exchange of ideas and a better understanding of the entire client process. “Nothing happens in a vacuum. Strategy doesn’t happen in a vacuum; design does not happen in a vacuum, and development does not happen in a vacuum,” Toz added. “So, similarly, those three efforts function in their best possible form when they’re done in tandem with the client and in tandem with each other.” Having the right people in the room together means Shockoe can better meet client needs in unique ways.
Check back for part three when the team will share how measuring impact during the strategy process is critical for actionable insights.