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Keeping Up with Consumer Demands in 2021

Keeping Up with Consumer Demands in 2021

Last week we were put into a room with 70+ executives who almost universally shared the same sentiment: there is a vital need to focus on technology growth and expansion after a year of protection and entrenchment.  Studies show the return of shopping confidence in...

Digital Privacy in 2021

Digital Privacy in 2021

In 1999, a prophetic Aaron Sorkin wrote a line for one of his characters in the West Wing when discussing the “next big thing” the President should be focused on:  "In the 20s and 30s it was the role of government. In the 50s and 60s it was civil rights. The next 20...

Staying Agile to Stay Ahead: The Post-Pandemic Era

Staying Agile to Stay Ahead: The Post-Pandemic Era

Marketing leaders face new challenges around acquisition, retention, and loyalty due to evolving customer behaviors and accelerating digital change due to the epidemic. Shockoe recently joined a group of 70+ senior executives at a summit where these issues were laid...

Prototype Purgatory in the Government Space

Prototype Purgatory in the Government Space

Those in the business of national defense have a grasp on use cases. They understand how AR/VR could impact the future. But there are major hurdles in getting from here to there. The National Defense Industrial Association (NDIA) brought together industry leaders who...

Key Findings from Mobile Connect 2021

Key Findings from Mobile Connect 2021

The Mobile Connect Conference is an invitation-only event that brings together 75 of North America's most influential and innovative executives in retail. While virtual this year, it was worth every minute. From lectures to roundtables to one-on-one conversations,...

Tackling Payments in Mobile Apps

Tackling Payments in Mobile Apps

Handling payments within an application can be a daunting task. As a developer, you want to handle the user’s payment information securely. There are many options available to handle payments, but when selecting an implementation you need to consider your...

Seeing the Member Experience in a “User-Experience” World

Seeing the Member Experience in a “User-Experience” World

In the world of product development, we are often always saying “user” _______. User-centered design, user analytics, user personas, user journeys, etc, etc.It’s a term that holds importance because it is a genuine focus on the end-user experience.  It’s also often...

Supplementing Business Data with Public APIs

Supplementing Business Data with Public APIs

Many businesses have unique private data which, when surfaced correctly, can offer novel insight of their industry to customers or internal teams.   While this data already exists, it likely contains only the necessary fields to enable functions of the business...

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