Design and Innovation
Seeing the Member Experience in a “User-Experience” World

Seeing the Member Experience in a “User-Experience” World

In the world of product development, we are often always saying “user” _______. User-centered design, user analytics, user personas, user journeys, etc, etc.It’s a term that holds importance because it is a genuine focus on the end-user experience.  It’s also often...

7 Tips for Utilizing Amazon Alexa to Engage with Customers

7 Tips for Utilizing Amazon Alexa to Engage with Customers

Amazon first released Alexa virtual assistant and smart speaker Echo in late 2014. An in-home virtual assistant is an impressive tool, but creating a seamless user experience with it can be a challenge. So how do companies overcome this challenge? What engagement can...

How to Engage Customers With QR Codes and Augmented Reality

How to Engage Customers With QR Codes and Augmented Reality

When one of our clients approached us with the idea of building an entirely new customer engagement app for their grocery stores, we were very excited. Their goal was to build a mobile application that customers could use to learn about products, find them in the...

The Impact of Emerging Technologies on Business

The Impact of Emerging Technologies on Business

Virtual reality and augmented reality are two of the most innovative technologies to gain mainstream traction over the past several years. These nascent media have taken content cues from the related fields of cinema and video gaming: that is to say that a significant...

3D Design: Journey Through Character Modeling

3D Design: Journey Through Character Modeling

In June of last year, I was at work minding my design business when our COO asks to meet with me. When we sat down to talk, he asked me to make our company’s Mascot (the Mobile Monster) in 3D in two months. I got to say I was a little surprised. Not just surprised,...

How Gen Z is Shaping the Future of Technology

How Gen Z is Shaping the Future of Technology

Like any generational label, the boundaries of what birth years are considered Generation Z are hazy, loose, and basically up anyone’s own interpretation. Gen Z is characterized as having grown up in the age of internet and social media. They don’t know a world...

The Design System: The Hero Your Brand Needs

The Design System: The Hero Your Brand Needs

The Case for Design Systems Maybe you want to build a design system. Maybe you don’t. Maybe you have no idea what one is. Regardless of where you’re at on the scale, you need one. Does your life depend on it? Well, no probably not. But does the success of your product...

Effectively using AR for Brand Loyalty

Effectively using AR for Brand Loyalty

With the rise of AR integration in many mobile apps, we are beginning to see a clear delineation between what drives meaningful and lasting loyalty versus momentary enjoyment. While creating a momentary boost to brand visibility & traffic these kinds of augmented...

Mobile Apps & Emerging Technology for Supply Chain Efficiency

Mobile Apps & Emerging Technology for Supply Chain Efficiency

Using Technology to Support the Supply Chain Workforce and Its Processes While computing in the supply chain is nothing new, many existing systems are running on bulky and dated equipment, limiting the flexibility and efficiency of employees. The issue isn’t confined...

Designer-to-Designer Feedback: Tips in 2019

Designer-to-Designer Feedback: Tips in 2019

Let’s face it, some of the things in life that help you to grow and improve are not always the most pleasant experiences, but if you put in the work, they can lead to exceptional results. Training for a marathon and studying for the LSAT are just a few examples....

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