The world gets smaller every time someone uses a mobile device to connect to the web. We celebrate that shrinkage here at Shockoe. In fact, we like to think we help enable it with our mobile web projects! We’re kicking off a new blog series on mobile news and trends that will post the first Tuesday of each month.
We’ll share what we think are the most interesting, or provoking, or challenging, or [insert your favorite adjective here] trends and topics in mobile – our goal is to start a conversation about our core interest: the mobile web.
Here’s our list for February:
400+ gigabyte download gets one lucky Russian a nice vacation
(and the rest of us get some ammo in our battle for mobile bandwidth) For most wireless customers in the US and Europe, “unlimited” data plans mean being able to download about 2 gigabytes of data per month. Russian wireless telecom MegaFon encouraged its customers to see how much they could download in November, December, and January, with the winner downloading 419 gigabytes in one week. This shows that not only are Russian mobile users hungry for content and data; it also shows that MegaFon can handle monster bandwidth demand. This should be an example to wireless providers in the US and elsewhere who put a cap on usage.
What’s in your [mobile] wallet?
It’s surprising to us that the US has lagged behind some Third World countries in mobile payment development. Some of that lag could be due to the highly-regulated banking systems of the US and Europe, but that gap will continue to close this year. As NFC (Near Field Communication) technology is included in more and more mobile devices – think Mobil Speed-Pass in your phone – you’ll see more and more opportunities in 2012 to simply wave your phone at a checkout terminal, get an electronic confirmation, and head home with your purchases. If you can do it in Kenya, why not in Kalamazoo?
One word: HTML5
OK, so it’s not really a word, it’s four letters and a number. However, that alphanumeric string is the future of the web. As Brett McLaughlin put it on O’Reilly Radar, “what’s important is not that HTML5 works on phones. What’s important is that HTML5 ‘just works.’” HTML5 removes much of the heavy lifting required by previous iterations of HTML when it comes to delivering content on multiple device platforms. Like Brett said, it “just works”.
That’s our short list for February. If you’d like to have a conversation with us about the mobile web, throw us a comment or shoot us an email – and if you’d like to explore the possibilities of putting your ideas on a mobile platform, we’d be happy to have that conversation, too. Give us a call!
Let the games begin.