Blogs

Ideas we stand behind

Frank Sinatra was renowned, among other things, for his ability to nail a recording in one take. The problem with making something look easy is that people start to believe it’s easy. The team at Shockoe spends a lot of time singing in the shower (and reading, training, and talking) to make it look easy in our own way.

Featured blog

When to use emerging tech

Creating the Right Time for Emerging Technology

It seems like all companies today are trying to find a way to incorporate augmented reality, voice, machine learning, or IoT into every technology product. Promises of systems and applications that can improve customer engagement, boost business optimizations, and...

What to Consider When Starting an R&D Program

When I began at Shockoe in 2017, one of the personal draws for me was the fact that there was a clear commitment to pursuing the use of new and innovative technologies. In 2018, we began pursuing R&D in earnest, beginning to identify methods for...

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How Gen Z is Shaping the Future of Technology

Like any generational label, the boundaries of what birth years are considered Generation Z are hazy, loose, and basically up anyone’s own interpretation. Gen Z is characterized as having grown up in the age of internet and social media. They don’t know a...

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Shoptalk 2019: It Takes More Than Tech

As ten thousand people gathered in Las Vegas this year to talk about retail and e-commerce, Shockoe met with companies small and large to talk about one thing: how to make shopping better. A booming US economy has set a high bar for vendors and retailers...

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Effectively using AR for Brand Loyalty

With the rise of AR integration in many mobile apps, we are beginning to see a clear delineation between what drives meaningful and lasting loyalty versus momentary enjoyment. While creating a momentary boost to brand visibility & traffic these kinds...

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5 Mobile Experience Design Trends to Invest In

With new technology being rolled out regularly, designers have a fantastic opportunity to use new tools and methods to improve the products we create for mobile experiences. This is our time to marry content, personalization, voice interactions,...

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3 Ways to use Postman for Better QA Results

As a mobile QA analyst, there are many variables to consider when testing an application. Whether it’s design elements interacting with various sized devices or how apps function with different versions of software available; thoroughly testing an app for...

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